Virtual Pwnies

Virtual Pwnies
Delving into the overlooked world of horses in media and video games.

Sunday, July 24, 2011

He's still on a Horse

He was going to be featured here eventually. If you've been watching any American commercials over the past year and are equine inclined, you probably know of the Old Spice Guy, A.K.A. The Man Your Man Can Smell Like. He's on a horse.

Old Spice has also had equines in their marketing before. The Centaur Man was used a few years ago but didn't leave as much of an impact.

Plus there's that whole, 'is it bestiality' thing with his human wife and other stuff we'd rather not think about.

So who is this Old Spice Guy? This man we want our men to totally smell like?

He is Isaiah Mustafa. Besides being Old Spice Guy, he is also a comic book fan and takes his daughter to California Comicon every year. So he gets extra kudos points from the land of geekdome. He is also a vegan so animal rights activists don't need to put him on a list or anything.

This Old Spice Guy marketing scheme has been very notable with Mr. Mustafa, and strangely it seems to be alcoholic drinks that are trying to steal the thunder. Would be interesting to have a meeting of The Old Spice Guy, the Dos Eques Most Interesting Man In The World and Key Stone's Keith Stone. Old Spice Guy and Dos Eques Have Keith beat in equestrian ability though.

I say there should be a jousting part of said made up tournament. Old Spice Guy would probably ride backwards, Most Interesting Man possibly using ninja fencing techniques while doing dressage yoga. It shall be an epic battle my friends.

I'm On A Horse, has become a catch phrase for the Old Spice brand and they sell merchandise with it.

The original commercial has even been parodied with Grover from Sesame Street!

If you didn't at least get a smile from this yours may be a hardened dark soul.

Recently there has been a brouhaha about the latest Old Spice commercials including that face on every bodice ripper novel of the 80s and 90's, Fabio. In commercial land he apparently wants to take over as the new Old Spice Guy. The gauntlet has been thrown.

"Mine is a horse."

This has caused an uproar in the online community. What about Isaiah? Will we have to stare at Fabio now? Please no! The horror! However, that commotion seems to be the plan of the company. Isaiah is still employed with Old Spice and they admit to having more plans for him. This seems to be a ploy to get more people interested in the products and specifically the actor who is most closely associated with them in the public mind. Check out the outcry on the Old Spice YouTube page. People are pissed.

Why is there so much of a hubbub about all this? Honestly, the Old Spice Guy commercials are amusing even if they get over the top. And the actor himself is relatable as a person. He seems like an honestly nice guy, check the interview.

This combination had caused the public to like Old Spice Guy on multiple levels. Those who are attracted to him because he is attractive, equestrians because he's on a horse, and geeks around the world for he is one of their own. Plus these commercials are more entertaining than the "use our product and random people will sleep with you instantly" tactic.

... I'm looking at you Axe (Smell Like a Chemical Bath) Body Spray.

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